
Social Design
We use our design power to create solutions that have a positive impact on society. In all our social design projects, people are our inspiration. For every challenge, we develop solutions in co-creation with an engaged project team, based on the needs and experiences of the target group. This is how we work towards a better Netherlands for tomorrow.
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Tailored approach
Our three steps
Every challenge is unique. We create a tailored approach based on our three steps. Through various forms of design research, we delve into your target audience, visualize their stories into clear insights, and innovate with groundbreaking concepts for a better future.
Our approach
Designing for social challenges
Social Design
In co-creation, we discover new solutions based on the needs of the target group, whether it’s for behavior change, raising awareness and understanding, improving services, or creating a sustainable and pleasant living environment. Ideally, we collaborate with diverse content and creative partners to make a joint impact on current social challenges. We begin with a shared vision of the future regarding a societal challenge. How can we help people experience this new future?

Diving deeper through context mapping
Needs assessment and customer experience
We delve into the experiences and needs of your target audience using various forms of design research, ranging from accessible street interviews to in-depth context mapping interviews. We visualize insights through personas, customer journeys, infographics, or interactive experience installations, podcasts, and videos. How do we make these insights tangible? By using them as a starting point for both short- and long-term innovation.
