Superpower of AI
Although Artificial Intelligence (AI) is widely applicable and already part of our daily lives, far from everyone sees its value. It is a kind of “black box.
It is magical. Not tangible. What exactly is happening? How does it work? On behalf of Province of North Brabant, we were looking for a spark that would make people curious to delve into AI and all its applications and give confidence for its use.
Watch a video of our research at Dutch Design Week 2022 here
On-site research
Which superpower would you choose for your work or daily life?
Five different application directions of AI we imagined as a superpower. This research material served as a conversation starter, asking, “Which superpower would you choose for your work or daily life? The metaphor of AI captured the imagination and helped people look at AI from a different perspective. We got them to think outside their own boxes and (pre)judgments about AI, this way, without talking about AI, they get a picture of AI and how it can help them.
