Less residual waste, quite normal in Zeewolde
Of every three bags of residual waste in Zeewolde, only one is actually waste. This is a missed opportunity for both the environment and the wallet, as burning waste is becoming more expensive. Proper sorting is essential. But how do we motivate the residents of Zeewolde to separate waste even better? And how do we make it easier? We set out to investigate, armed with… a question about chocolate sprinkles! Because sometimes small things can spark a conversation about big changes.
From soccer field to supermarket
Tailored participation
We organized various initiatives and spoke with residents about waste separation. At the football club, we challenged people with a waste quiz. In the supermarket, we asked if people wanted a reward for good behavior. And in the neighborhood, we went door to door with a ‘waste bag bingo.’ This accessible approach provided valuable insights into the attitudes and habits of Zeewolde residents.
aha-moments
Awareness in action
Our approach created real ‘aha’ moments for the residents. People in Zeewolde realized they were already separating waste well, but also discovered new opportunities. The waste bag bingo, in particular, opened eyes: people saw firsthand what was still in their residual waste that could be recycled. This sparked enthusiastic responses and increased awareness of the importance of proper waste separation.
A glimpse behind the front door
Waste separation in practice
We took a look inside Zeewolde households to see how residents separate their waste at home. These visits provided us with valuable insights into the daily practice of waste separation. We discovered creative solutions, heard about challenges, and learned from the experiences of the residents. A special moment was our visit to Alderman Ernst Bron. In an open and candid video, he showed how he and his family separate waste, the challenges they face, and shared useful tips.
Bekijk hier de video van Wethouder Ernst Bron
