Broad Prosperity in the ZaanIJ region
How do you adapt your design to broad prosperity within the ZaanIJ region? So that both physical and social challenges are addressed? And how can soil contribute to this? This question was posed to us by One Architecture.
Broad welfare encompasses the wants and needs of residents in a given area. What is their quality of life in terms of income, health, social contacts, environment and safety? To adapt your design accordingly, it is essential to first examine what values are important to your target market.
Together with One Architecture, we examined how the characteristics of broad prosperity affect these challenges.
Perspectives from multiple neighborhoods
The four neighborhoods surrounding the North IJplas all have their own characteristics and own social tasks. What typifies one district does not play out in another. How can the soil contribute to broad prosperity from these neighborhoods? And draises a greene area enough to improve broad welfare? From our research blijkt that this is for each district different is.
How do we look ahead?
Today's neighborhood in the future
We framed the research differently for each district. On the one hand, it is about the experience of broad welfare in the now. On the other hand, it is about broad prosperity in the future. And how can we create sustainable neighborhoods in consultation and co-creation with residents?
We took to the streets in the four neighborhoods and identified the needs of current residents. What is a nice living environment for them? And how do you move in it? We also engaged with children in an interactive way. After all, they are the future residents of the neighborhoods. Together with them we crafted the neighborhood of the future. How exactly do they envision that neighborhood?
We took the artworks back to the residents in the final step. So that they saw the future of their neighborhood in a visual way. This immediately validated the insights from our earlier research.
If cycling isn't cool
How do you make social impact?
To make social impact, when taking social and spatial measures, you must include the resident perspective. If this is not done, chances are you will not achieve your goal. After all, just implementing a physical measure does not mean that it will be used. Social aspects play a role in this.
Take the example of building a bike route to the green. If cycling is “not cool” in a neighborhood, or if cycling is seen as crazy or different then people are not going to take their bikes. You will first have to find out why people don’t bike in the first place. Maybe they can’t do it or they didn’t grow up with this.
A follow-up step within this project could be: How can policymakers incorporate resident perspectives into their policy making? For this purpose we have measuring stick of residents’ perspectivespen. This ruler is an interactive document, with which you can easily navigate through the values of different city districts. You can use this as input for new measures, or as a check Whether your design fits.
#Vervolgstap
A measuring stick of resident perspectives
A follow-up step within this project could be: How can policymakers incorporate resident perspectives into their policy making? To this end, we have developed a ruler of resident perspectives ontworpen. This ruler is an interactive document, with which you can easily navigate through the values of different city districts. You can use this as input for new measures, or as a check Whether your design fits.
Working together on the neighborhoods of the future
ZaanIJ regional deal
With this research, the project builds on existing local and regional pathways. In particular, the ZaanIJ Regional Deal.
This project was awarded to One Architectures by the Stimuleringsfonds Creatieve Industrie. Other partners are: Regiodeal, the City of Amsterdam, Transition Advisor & Flux and the Province of North Holland
