Breakfast behavior of children
Children’s eating behavior is closely related to their school performance, concentration and well-being. One specific moment stands out in this regard: breakfast. It appears that especially children who grow up in families with low socioeconomic status arrive at school without breakfast.
How do you eat breakfast?
An inside look
Muzus delved into the lives of 15 Amsterdam families. Through vlogs, photo safaris, morning rituals, drawings and assignments, children and their parents revealed their morning rituals. We discovered that poverty, but also educational aspects, play an important role. Therefore we designed solutions that stimulate the interaction between parent and child around structure, choice behavior and health. To include clients in our insights, we translated them into films and posters in which needs, thresholds and pitfalls became clear. After an initial concept development, we chose three concepts. We developed two of these concepts: a breakfast game and a TikTok campaign.
Watch a video of a participant testing our concept here
