What we do
Our Approach
In all our projects, people are our inspiration, whichever one you are looking for a solution for. We always take 3 steps. With all kinds of design research, we delve into your target audience. Depict their stories into enlightening insights. And innovate with innovative concepts for a better future.
Our approach is continuously informed by state of the art knowledge of design and other sciences, with a strong foundation in the Double Diamond methodology and the process of divergence and convergence (British Design Council, 2005). Our design principles are: people-centered, using new perspectives, empathetic visualization, co-creation and iterative work.
How we do it
Three concrete steps
Step 1
Deepen
With various forms of exploratory design research, we delve – together with you, the client – into the living world of your target audience and their needs. Now and in the future. With context mapping and research through design, we bring the stories of your target audience into focus. The method for understanding the lives of real people.
Step 2
Imagine
We visualize people’s stories into insightful frameworks such as infographics, customer journeys, service blue-prints and personas to create empathy and support. These are inspiring and applicable tools that are accessible, shareable, and filled with stories from real people, making them valuable for your team.
Step 3
Renew
Together with the target audience and organization , we design future-proof concepts that touch needs and trigger behavioral change. We reframe and design iteratively. We both create a new perspective on your challenge and evaluate the solutions within it using prototypes with the target audience. We realize and implement concepts with collaborative partners.
