Why participate?

Explore the needs and experiences of your (future) users and discover new ways to improve your communications, marketing, products and services. Muzus Academy annually teaches the elective course “Contextmapping Skills” to MSc. Industrial Design students (TU Delft) in collaboration with Prof. Dr. P.J. Stappers.

A team of four to five students works for six months on a challenge from the business sector. They delve into the topic through context mapping interviews with 8-10 participants, empathically visualizing insights in frameworks like customer journeys and personas, and propose promising directions for innovation for your organization.

This elective course offers companies the opportunity to get acquainted with the context mapping method. During the project, Muzus takes on the role of teacher, coach, and project leader to align the best learning experience for the students with high-quality results.

August 2024 - January 2025

Timeline

Case description: Finalized by Muzus and the organization

Kick-off with students and the company: Together, the problem is explored and the focus is definitively established. The company provides 5 participants for interviews. Students develop research materials and recruit 5 participants themselves. The company is available for additional questions.

Context mapping interviews: Students conduct 8-10 context mapping interviews. The company is welcome to join to gain firsthand insights or get acquainted with the method! Afterwards, the students analyze the results, looking for patterns and clusters in needs and experiences.

Midterm presentation with students and the company: The students present their initial insights. Expectations are discussed and final goals are set.

Interactive final presentation at TU Delft with students and the company: Students share insights and final results for effective knowledge transfer from research to practice.

Practical information

Participation: 8 companies
Location: TU Delft, at your office and online
Period: August 2024 – January 2025
Cost: to be determined

Want to know more? Then take a look at our flyer. Want to sign up in advance or still have a question? Contact us at:

[email protected]